News Release

For Immediate Release

Gas Saving TORNADO Device Now Available
Nationwide Through NAPA Stores

  

Santa Fe Springs, CALIFORNIA - June 24, 2002 - Tornado Air Management Systems is proud to announce Balkamp, Inc. as their newest automotive aftermarket distributor. The agreement makes TORNADO available through any of the 6,000 NAPA stores across the U.S.

    Tim Sherer, product sales manager for Balkamp, says even though the TORNADO device has been on the market for years, the product is just now coming into its own. Drivers who are looking for an efficiency boost are spreading the word, and media outlets have been catching on to the TORNADO's fuel savings.

    NAPA/Balkamp tested the Tornado in several markets in the southeast in late 2001. After successful introductions in those markets, Balkamp has introduced the product to all NAPA AUTO PARTS stores nationwide.

    Balkamp implemented a marketing campaign to help educate the 37,000 employees in 6,000 NAPA stores about the product's sales potential. The promotional effort was intended to show NAPA store personnel that the product is an attractive accessory in this day of large vehicles and rising and falling fuel prices.

    "We liked the product so much that we gave one to all our district sales managers to use in their company cars," Sherer says.

    The Balkamp merchandising program for TORNADO products includes an in-store assortment with merchandising aids such as shelf talkers and product brochures.

    The TORNADO air device is stocked in the Balkamp warehouse and is proving to be an inexpensive, easy to install product that's popular with NAPA customers. It requires zero maintenance and pays for itself in a short time with increased mileage. It also works well with today's sophisticated computer-controlled vehicles to give drivers better options in energy efficiency, regardless of the size of the vehicle or its engine. Gas mileage increases averaging 1 to 2 MPG have been documented.

      Priced at an M.S.R.P. of $69, TORNADO is environmentally friendly and has a 30-day money back guarantee and a limited lifetime warranty. It is available at participating NAPA Stores, JC Whitney, Camping World, Sears Auto Book, Cabela's, RV/Truck Performance Shops and more. For more information, contact Jay Kim, President, TORNADO Air Management, 9459 Washburn Road, Downey, CA 90242, phone 562 861-4000, fax 562 861-4088.

 

Editor's Note: High-resolution 4 x 5 photos are available from Tornado Air Management.
Terry Kohl | Media Mgmt Mktg | 920 622 5536 | 920 622 5538 fax | N 5914 15th Ave | Wildrose, WI 54984